Make gyp target_arch setting native to chromium/config.py

scripts/slave/recipes/chromium_trybot.expected/gclient_revert_failure.json

 [
   {
     "cmd": [
       "python",
       "-u",
       "[DEPOT_TOOLS]\\gclient.py",
       "config",
       "--spec",
       "cache_dir = None\nsolutions = [{'custom_deps': {'src/third_party/WebKit/LayoutTests': None, 'src/webkit/data/layout_tests/LayoutTests': None}, 'custom_vars': {'googlecode_url': 'svn://svn-mirror.golo.chromium.org/%s', 'nacl_trunk': 'svn://svn-mirror.golo.chromium.org/native_client/trunk', 'sourceforge_url': 'svn://svn-mirror.golo.chromium.org/%(repo)s', 'webkit_trunk': 'svn://svn-mirror.golo.chromium.org/blink/trunk'}, 'deps_file': 'DEPS', 'managed': True, 'name': 'src', 'url': 'svn://svn-mirror.golo.chromium.org/chrome/trunk/src'}]"
     ],
@@ skipping 55 matching lines @@
     "skip": true
   },
   {
     "cmd": [
       "python",
       "-u",
       "[DEPOT_TOOLS]\\gclient.py",
       "runhooks"
     ],
     "env": {
-      "GYP_DEFINES": "chromium_win_pch=0 component=static_library dcheck_always_on=1 fastbuild=1",
+      "GYP_DEFINES": "chromium_win_pch=0 component=static_library dcheck_always_on=1 fastbuild=1 target_arch=ia32",
       "GYP_GENERATORS": "ninja",
       "GYP_MSVS_VERSION": "2010"
     },
     "name": "gclient runhooks",
     "skip": true
   },
   {
     "abort_on_failure": true,
     "cmd": [
       "python",
@@ skipping 10 matching lines @@
       "--compiler",
       "goma",
       "--",
       "base_unittests",
       "net_unittests"
     ],
     "name": "compile",
     "skip": true
   }
 ]