Per P0 reqs add launch pts + make download obvious. Also misc cpy edits.

native_client_sdk/src/doc/index.rst

 ########################
 Welcome to Native Client
 ########################
 
 .. raw:: html
 
   <div id="home">
-  <a class="button-nacl button-download" href="/native-client/sdk/download.html">Download SDK</a>
+  <div class="pull-quote">To get the SDK and<br/>installation instructions<br/>
+  <a href="/native-client/sdk/download.html">visit the SDK Download page</a>.
+  </div>
   <div class="big-intro">
 
 **Native Client** is a sandbox for running compiled C and C++ code in the
 browser efficiently and securely, independent of the user's operating system.
 **Portable Native Client** extends that technology with
 architecture independence, letting developers compile their code once to run
 in any website and on any architecture.
 
 In short, Native Client brings the **performance** and **low-level control**
 of native code to modern web browsers, without sacrificing the **security** and
 **portability** of the web. Watch the video below for an overview of
 Native Client, including its goals, how it works, and how
-Portable Native Client lets developers run native compiled code on the web.
+Portable Native Client lets developers run native compiled code on the web. 
+
+.. Note::
+  :class: note
+
+  This site uses several examples of Native Client. For the best experience,
+  consider downloading the `latest version of Chrome <http://www.google.com/chrome/>`_.
+  When you come back, be sure to `check out our demos 
+  <https://gonativeclient.appspot.com/demo>`_.
 
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   </div>
 
-  <iframe class="video" width="640" height="360"
+  <iframe class="video" width="600" height="337"
   src="//www.youtube.com/embed/MvKEomoiKBA?rel=0" frameborder="0"></iframe>
+  <div class="big-intro">
+  
+Two Types of Modules
+====================
 
-  <div class="right-side">
-  <div class="right-side-inner">
-  <h2>Guiding principles of Native Client</h2>
+Native Client comes in two flavors.
+
+* **Portable Native Client (PNaCl)**: Pronounced 'pinnacle', PNaCl runs single, portable (**pexe**) executables and is available
+  in most implementations of Chrome. A translator built into Chrome
+  translates the pexe into native code for the client hardware. The entire
+  module is translated before any code is executed rather than as the code is
+  executed. PNaCl modules can be hosted from any web server.
+* **Native Client (NaCl)**: Also called traditional or non-portable Native
+  Client, NaCl runs  
+  architecture-dependent (**nexe**) modules, which are packaged into an
+  application. At runtime, the browser decides which nexe to load based on the
+  architecture of the client machine. NaCl modules must be run from the `Chrome
+  Web Store (CWS) <https://chrome.google.com/webstore/category/apps>`_.
+  Fortunately, work from PNaCl modules can be used to create NaCl modules. 
+  
+These flavors are described in more depth in `PNaCl and NaCl <nacl-and-pnacl>`_
+
+.. raw:: html
+
+  <div class="left-side">
+  <div class="left-side-inner">
+  <h2>Hello World</h2>
   <div class="big-intro">
-  <ul>
-    <li>Developer flexibility to program in any language.</li>
-    <li>Running close to the metal to allow access to performance gains.</li>
-    <li>Protecting users from malicious code and malware.</li>
-    <li>Write-once, run-anywhere code portability across all user architectures.</li>
-  </ul>
+
+To jump right in `take the tutorial <devguide/tutorial/tutorial-part1>`_ that walks you through a basic web 
+application for Portable Native Client (PNaCl). This is a client-side 
+application that uses HTML, JavaScript, and a Native Client module written in C++.
+
+.. raw:: html
+
+  </div>
+  </div>
+  </div>
+  <h2>A Little More Advanced</h2>
+  <div class="big-intro">
+
+If you've already got the basics down, you're probably trying to get a real application ready for production. You're `building </devguide/devcycle/building>`_, `debugging </devguide/devcycle/debugging>`_ or `ready to distribute </devguide/distributing>`_.
+
+.. raw:: html
+
+  </div>
+
+  <div class="left-side">
+  <div class="left-side-inner">
+  <h2>Nuts and Bolts</h2>
+  <div class="big-intro">
+  
+You've been working on a Native Client module for a while now and you've run into an arcane problem. You may need to refer to the `PNaCl Bitcode Reference </reference/pnacl-bitcode-abi>`_ or the `Sandbox internals </sandbox_internals/index>`_.
 
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   </div>
   </div>
   </div>
 
-Get started with Native Client
-==============================
+I Want to Know Everything
+=========================
+
+So, you like to read now and try later. Start with our `Technical Overview </overview>`_
 
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-  <div class="big-intro">
-
-#. :doc:`Download the Native Client SDK <sdk/download>`.
-#. Read the :doc:`Technical Overview <overview>`.
-#. Learn how to use the SDK and build both a web app and a Chrome app in the
-   :doc:`Getting Started Tutorial <devguide/tutorial/tutorial-part1>`.
-
-.. raw:: html
-
-  </div>
   <div class="big-intro" style="clear: both;">
 
 Send us questions, comments, and feedback:
 `native-client-discuss <https://groups.google.com/forum/#!forum/native-client-discuss>`_.
 
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   </div>
-  </div>