Per P0 reqs add launch pts + make download obvious. Also misc cpy edits.

native_client_sdk/doc_generated/devguide/devcycle/running.html

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 <section id="running">
 <h1 id="running">Running</h1>
 <div class="contents local" id="contents" style="display: none">
 <ul class="small-gap">
 <li><a class="reference internal" href="#introduction" id="id5">Introduction</a></li>
 <li><a class="reference internal" href="#portable-native-client-pnacl-applications" id="id6">Portable Native Client (PNaCl) applications</a></li>
 <li><a class="reference internal" href="#native-client-applications-and-the-chrome-web-store" id="id7">Native Client applications and the Chrome Web Store</a></li>
 <li><p class="first"><a class="reference internal" href="#prerequisites" id="id8">Prerequisites</a></p>
@@ skipping 354 matching lines @@
 <li>Create a zip file with the CWS manifest file, the application icons, and
 all your application files (.html, .nmf, .nexe, .css, .js, image files,
 etc.)</li>
 </ul>
 </li>
 <li>For a <strong>hosted application</strong>:<ul class="small-gap">
 <li>Create a zip file with the CWS manifest file and the application icon(s).</li>
 <li>Upload the application files (.html, .nmf, .nexe, .css, .js, image files,
 etc.) to the server on which the application is being hosted.</li>
 <li>Use <a class="reference external" href="http://www.google.com/webmasters/tools/">Google Webmaster Tools</a> to
-verify ownership of the web site on which the application runs.</li>
+verify ownership of the website on which the application runs.</li>
 </ul>
 </li>
 <li>Log in to the <a class="reference external" href="https://chrome.google.com/webstore/developer/dashboard">Chrome Web Store Developer Dashboard</a>.<ul class="small-gap">
 <li>The first time you log in, click the &#8220;Add new item&#8221; button to display the
 Google Chrome Web Store Developer Agreement. Review and accept the
 agreement and then return to the <a class="reference external" href="https://chrome.google.com/webstore/developer/dashboard">Developer Dashboard</a>.</li>
 </ul>
 </li>
 <li>Click &#8220;Edit your tester accounts&#8221; at the bottom of the Developer Dashboard.</li>
 <li>Enter a series of email addresses for your testers (separated by commas or
@@ skipping 32 matching lines @@
 </ul>
 </li>
 </ol>
 <p>To publish an application to the world after publishing it to test accounts,
 you must first unpublish the application. For additional information see
 <a class="reference external" href="/webstore/docs/publish">Publishing Your App</a>, and in particular <a class="reference external" href="/webstore/publish#testaccounts">Publishing
 to test accounts</a>.</p>
 </section>
 
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