Per P0 reqs add launch pts + make download obvious. Also misc cpy edits.

native_client_sdk/src/doc/devguide/devcycle/running.rst

 .. _devcycle-running:
 
 :template: standard_nacl_api
 
 #######
 Running
 #######
 
 
 .. contents::
@@ skipping 402 matching lines @@
    * Create a zip file with the CWS manifest file, the application icons, and
      all your application files (.html, .nmf, .nexe, .css, .js, image files,
      etc.)
 
 #. For a **hosted application**:
 
    * Create a zip file with the CWS manifest file and the application icon(s).
    * Upload the application files (.html, .nmf, .nexe, .css, .js, image files,
      etc.) to the server on which the application is being hosted.
    * Use `Google Webmaster Tools <http://www.google.com/webmasters/tools/>`_ to
-     verify ownership of the web site on which the application runs.
+     verify ownership of the website on which the application runs.
 
 #. Log in to the `Chrome Web Store Developer Dashboard
    <https://chrome.google.com/webstore/developer/dashboard>`_.
 
    * The first time you log in, click the "Add new item" button to display the
      Google Chrome Web Store Developer Agreement. Review and accept the
      agreement and then return to the `Developer Dashboard
      <https://chrome.google.com/webstore/developer/dashboard>`_.
 
 #. Click "Edit your tester accounts" at the bottom of the Developer Dashboard.
@@ skipping 31 matching lines @@
      be able to find the application by searching in the CWS.
 
 To publish an application to the world after publishing it to test accounts,
 you must first unpublish the application. For additional information see
 `Publishing Your App </webstore/docs/publish>`_, and in particular `Publishing
 to test accounts </webstore/publish#testaccounts>`_.
 
 .. |menu-icon| image:: /images/menu-icon.png
 .. |extensions| image:: /images/extensions-management.png
 .. |new-tab-apps| image:: /images/new-tab-apps.png