Start menu shortcuts for apps on Windows are now inside a "Chrome Apps" submenu.

chrome/browser/ui/views/create_application_shortcut_view.cc

 // Copyright (c) 2012 The Chromium Authors. All rights reserved.
 // Use of this source code is governed by a BSD-style license that can be
 // found in the LICENSE file.
 
 #include "chrome/browser/ui/views/create_application_shortcut_view.h"
 
 #include <algorithm>
 
 #include "base/bind.h"
 #include "base/bind_helpers.h"
 #include "base/prefs/pref_service.h"
 #include "base/utf_string_conversions.h"
 #include "base/win/windows_version.h"
 #include "chrome/browser/extensions/tab_helper.h"
 #include "chrome/browser/favicon/favicon_util.h"
 #include "chrome/browser/history/select_favicon_frames.h"
 #include "chrome/browser/profiles/profile.h"
 #include "chrome/browser/ui/browser.h"
 #include "chrome/browser/ui/browser_commands.h"
 #include "chrome/browser/ui/browser_finder.h"
 #include "chrome/browser/ui/web_applications/web_app_ui.h"
 #include "chrome/browser/ui/webui/extensions/extension_icon_source.h"
 #include "chrome/common/chrome_constants.h"
 #include "chrome/common/extensions/extension.h"
 #include "chrome/common/pref_names.h"
 #include "content/public/browser/render_view_host.h"
 #include "content/public/browser/render_widget_host_view.h"
 #include "content/public/browser/web_contents.h"
 #include "googleurl/src/gurl.h"
+#include "grit/chromium_strings.h"
 #include "grit/generated_resources.h"
 #include "grit/locale_settings.h"
 #include "grit/theme_resources.h"
 #include "net/base/load_flags.h"
 #include "net/url_request/url_request.h"
 #include "skia/ext/image_operations.h"
 #include "third_party/skia/include/core/SkBitmap.h"
 #include "third_party/skia/include/core/SkPaint.h"
 #include "third_party/skia/include/core/SkRect.h"
 #include "ui/base/l10n/l10n_util.h"
@@ skipping 330 matching lines @@
 }
 
 bool CreateApplicationShortcutView::Accept() {
   if (!IsDialogButtonEnabled(ui::DIALOG_BUTTON_OK))
     return false;
 
   ShellIntegration::ShortcutLocations creation_locations;
   creation_locations.on_desktop = desktop_check_box_->checked();
   creation_locations.in_applications_menu = menu_check_box_ == NULL ? false :
       menu_check_box_->checked();
+  creation_locations.applications_menu_subdir =
+      l10n_util::GetStringUTF16(IDS_APP_SHORTCUTS_SUBDIR_NAME);
 
 #if defined(OS_WIN)
   creation_locations.in_quick_launch_bar = quick_launch_check_box_ == NULL ?
       NULL : quick_launch_check_box_->checked();
 #elif defined(OS_POSIX)
   // Create shortcut in Mac dock or as Linux (gnome/kde) application launcher
   // are not implemented yet.
   creation_locations.in_quick_launch_bar = false;
 #endif
 
@@ skipping 132 matching lines @@
 CreateChromeApplicationShortcutView::~CreateChromeApplicationShortcutView() {}
 
 // Called when the app's ShortcutInfo (with icon) is loaded.
 void CreateChromeApplicationShortcutView::OnShortcutInfoLoaded(
     const ShellIntegration::ShortcutInfo& shortcut_info) {
   shortcut_info_ = shortcut_info;
 
   CHECK(app_info_);
   static_cast<AppInfoView*>(app_info_)->UpdateIcon(shortcut_info_.favicon);
 }