Start menu shortcuts for apps on Windows are now inside a "Chrome Apps" submenu.

chrome/app/google_chrome_strings.grd

 <?xml version="1.0" encoding="UTF-8"?>
 <!-- This file contains definitions of strings that are specific to
 Google Chrome. These strings will be translated for each locale that Google
 Chrome supports. -->
 
 <grit base_dir="." latest_public_release="0" current_release="1"
       source_lang_id="en" enc_check="möl">
   <outputs>
     <output filename="grit/google_chrome_strings.h" type="rc_header">
       <emit emit_type='prepend'></emit>
@@ skipping 860 matching lines @@
       <message name="IDS_APP_LIST_SHORTCUT_NAME" desc="Name for the Chrome App List to appear in the taskbar and in any shortcuts to it.">
         Chrome App Launcher
       </message>
       <message name="IDS_APP_LIST_SIGNIN_HEADING" desc="Heading for when the launcher needs to sign in.">
         Sign in to Chrome
       </message>
       <message name="IDS_APP_LIST_SIGNIN_TEXT" desc="Text for when the launcher needs to sign in.">
         You need to be signed into Chrome to use apps. This allows Chrome to sync your apps, bookmarks, history, passwords and other settings across devices.
       </message>
 
+      <!-- App shortcuts -->
+      <message name="IDS_APP_SHORTCUTS_SUBDIR_NAME" desc="Name for the Chrome Apps Start Menu folder name.">
+        Chrome Apps
+      </message>
+
       <!-- Chrome OS OOBE Terms of Service screen-->
       <if expr="pp_ifdef('chromeos')">
         <message name="IDS_TERMS_OF_SERVICE_SCREEN_SUBHEADING" desc="Subheading at the top of the Terms of Service screen.">
           <ph name="DOMAIN">$1<ex>example.com</ex></ph> requires that you read and accept the following Terms of Service before using this device. These terms do not expand, modify or limit the Google Chrome OS Terms.
         </message>
       </if>
     </messages>
   </release>
 </grit>