In the sync setup dialog, change "Customize" link to "Advanced"

chrome/app/generated_resources.grd

 <?xml version="1.0" encoding="UTF-8"?>
 
 <!--
 This file contains definitions of resources that will be translated for each
 locale.  The variables is_win, is_macosx, is_linux, and is_posix are available
 for making strings OS specific.  Other platform defines such as use_titlecase
 are declared in build/common.gypi.
 -->
 
 <grit base_dir="." latest_public_release="0" current_release="1"
@@ skipping 8384 matching lines @@
       </if>
       <if expr="not pp_ifdef('use_titlecase')">
         <message name="IDS_PROFILES_NOT_SIGNED_IN_MENU" desc="The text to display on the browser frame when the user is not using a personalized profile.">
           not signed in
         </message>
       </if>
       <message name="IDS_PROFILES_DEFAULT_NAME" desc="The name to display for a profile when the user is not signed in.">
         Default
       </message>
       <message name="IDS_SYNC_CUSTOMIZE_LINK_LABEL" desc="The text to display on the link to customize the sync preferences.">
-        Customize
+        Advanced
       </message>
       <message name="IDS_SYNC_USE_DEFAULT_SETTINGS" desc="The text to display on the link to go back to the default sync preferences.">
         Use default settings
       </message>
       <if expr="pp_ifdef('use_titlecase')">
         <message name="IDS_SHOW_SYNC_SETUP" desc="In title case. The title of the menu item to open the sync setup page. Shown in the Wrench menu.">
           Set Up <ph name="SHORT_PRODUCT_NAME">$1<ex>Chrome</ex></ph> Sync
         </message>
       </if>
       <if expr="not pp_ifdef('use_titlecase')">
@@ skipping 4578 matching lines @@
     </includes>
     <structures fallback_to_english="true">
       <structure name="IDD_CHROME_FRAME_FIND_DIALOG" file="cf_resources.rc" type="dialog" >
       </structure>
       <structure name="IDD_CHROME_FRAME_READY_PROMPT" file="cf_resources.rc" type="dialog" >
       </structure>
     </structures>
 
   </release>
 </grit>