Use BRANDING for IE CEEE. Simplify chrome_dll_version handling.

ceee/ie/plugin/toolband/toolband.rc

Index: ceee/ie/plugin/toolband/toolband.rc
diff --git a/ceee/ie/plugin/toolband/toolband.rc b/ceee/ie/plugin/toolband/toolband.rc
index 9a2609a4eaed43d54f984a8b26f2cc7326f2bd9e..96a63b06cd28dab2af773b657b5801216081ea2d 100644
--- a/ceee/ie/plugin/toolband/toolband.rc
+++ b/ceee/ie/plugin/toolband/toolband.rc
@@ -55,15 +55,14 @@ BEGIN
     BEGIN
         BLOCK "040904e4"
         BEGIN
-            VALUE "CompanyName", "Google Inc."
-            VALUE "FileDescription", "Google Chrome Extensions Execution Environment for IE."
+            VALUE "CompanyName", COMPANY_FULLNAME_STRING
+            VALUE "FileDescription", CEEE_PRODUCT_FULLNAME_STRING
             VALUE "FileVersion", CHROME_VERSION_STRING
             VALUE "LegalCopyright", COPYRIGHT_STRING
             VALUE "InternalName", "ceee_ie.dll"
             VALUE "OriginalFilename", "ceee_ie.dll"
-            VALUE "ProductName", "Google Chrome Extensions Execution Environment"
+            VALUE "ProductName", CEEE_PRODUCT_FULLNAME_STRING
             VALUE "ProductVersion", CHROME_VERSION_STRING
-
         END
     END
     BLOCK "VarFileInfo"
@@ -98,9 +97,10 @@ IDR_GREASEMONKEY_API_JS BINDATA                 "chrome\\renderer\\resources\\gr
 STRINGTABLE
 BEGIN
     IDS_PROJNAME                    "IE"
-    IDS_CEEE_NAME                   "Google Chrome Extensions Execution Environment"
+    IDS_CEEE_NAME                   CEEE_PRODUCT_FULLNAME_STRING
     IDS_CEEE_EXECUTOR_CREATOR_NAME  "Google CEEE Executor Creator"
     IDS_CEEE_EXECUTOR_NAME          "Google CEEE Executor"
+    IDS_CEEE_BHO_NAME               CEEE_PRODUCT_FULLNAME_STRING " Helper"
 END
 
 #endif    // English (U.S.) resources